Sales (9)

  • The Go-Giver Influencer

    By: Bob Burg & John David Mann   

    Pages: 176

    Sales, Self Help

    My recommendation: 7 / 10

    Date read: 8th Jan'2019

    Brief review: It's the 4th book of the Go-Giver series. It's about how to create genuine influence during negotiations and problem solving. The key message in the book is to master your emotions, step into the other person's shoes, show genuine empathy and let go of having to be right. While the story lacks depth (The first book in the series - The Go - Giver still remains the best), readers will definitely get an idea or two from the book which is worth learning and implementing.

  • Anything You Want

    By: Derek Sivers   

    Pages: 92

    Business, Inspiration, Sales

    My recommendation: 9 / 10

    Date read: 6th Apr'18

    Brief review: I am a fan of Derek Sivers. His thoughts and blogs are inspirational. Being a budding musician he could not find a  distribution company for his album. That led to him creating one of the largest online music stores in the world for independent artists named CDBABY. Around 2008, he sold his company for $22 million and donated the proceeds to charity. In this book, Derek tells his story as it happened. It's refreshing, inspirational and motivational. A no nonsense book with absolute clarity on secret of happiness and how you can also create something big. A must read.

  • Go-Givers Sell More

    By: Bob Burg and John David Mann   

    Pages: 190


    My recommendation: 8 / 10

    Date read: 12th Mar'18

    Brief review: Selling should not a win-lose game between sellers and buyers. It has to be a win-win. Burg and Mann demonstrates through their effective examples that selling need not be a stressful activity. It could in fact, be a rich experience leading to a joyful life. To become an exceptional sales person, one should focus on giving rather than wanting. The law of compensation says that your rewards will be directly proportionate to number lives you touch. One should be focused on the other person, ask good questions, be authentic and create exceptional value for the buyer. Like their previous book, 'The Go-Giver', this book will definitely help you change your mindset from being a seller to a giver and thereby selling more.

  • The Go-Giver

    By: Bob Burg & John David Mann   

    Pages: 148

    Business, Sales, Self Help

    My recommendation: 10 / 10

    Date read: 9th Nov'17

    Brief review: What a book! I bet if you start reading it, you will finish it at one go. A perfect recipe for success. Few books have ever been written in a gripping story format giving the essence of life and business. It's about a struggling salesman Joe who finds a super successful mentor, Mr. Pindar teaching him the five laws of stratospheric success. The key message in the book is - 'when you give, you get' and 'your income is determined by how many people you serve and how well you serve them'. A must read of everyone.

  • Marketing 101

    By: Don Sexton   

    Pages: 297

    Business, Sales

    My recommendation: 5 / 10

    Date read: 6th Nov'17

    Brief review: It's a book on marketing. It has some useful tips on promoting your products and services but it misses the punch. There is too much of theory and technical stuff filled in the book. Could be used, at best, as a reference book by big marketing heads of top companies. Nothing much for the rest. A lot of example of Donald Trump and his organisation is used. A few take away from the book - (1) marketing could be effective only if the product itself is good, (2) Understand your customers well and (3) Identify target segment for effective marketing. 

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