What Would Apple Do?

By: Dirk Bechmann   

Pages: 182

Business

My recommendation: 6 / 10

Date read: 17th Apr'16

Brief review: Apple is the world leader in its category. Bechmann dives into what made apple what it is today; a charismatic boss, vision, process, quality, unique marketing, etc. He explores what would apple do if it ventured into other businesses, let's say - an apple car, an apple tv, an apple travel agent or an apple newspaper. It's about using the thinking process and success model of Apple into other businesses by people connected or not connected with Apple. A short and crisp reading.