By: Malcolm Gladwell
Pages: 258
Business, Non Fiction
My recommendation: 10 / 10
Date read: Year 2014
Brief review: How Hush Puppies became a worldwide phenomenon? What resulted in causing murder rates to fall by two-thirds in five years in New York city? Through brilliant examples and giving reference to series of events that precedes the success of a product, Gladwell shows how small actions at the right time and in the right place can create a tipping point for a product. In many cases, the success of a product is not by design but a a result of domino effect due to several unrelated event co-inciding together. Malcom Gladwell knows his subject well. As per Gladwell, the three rules of the Tipping Point are - the Law of the Few, the Stickiness Factor and the Power of Context. A brilliant read.
