By: Seth Godin
Pages: Pages 80
Business
My recommendation: 6 / 10
Date read: 15th Nov 2025
Brief review: We all have that moment in life when things are do not go our way. Godin gives this phase a name - The Dip. He explains the idea that success often lies beyond a challenging phase called “the dip”—the difficult period between starting something and mastering it. Many worthwhile pursuits, such as building a business or learning a skill, begin with excitement but soon enter a stage where progress slows and many people quit. Godin introduces concepts like the Dip, the cul-de-sac (a dead end), and the cliff to explain when persistence is worthwhile and when quitting is smarter. While the idea is useful, the book revolves around a single concept and could have been shorter.
