By: Edward de Bono
Pages: 229
Business, Sales
My recommendation: 9 / 10
Date read: Before 2013
Brief review: It's a brilliant book. It talks about moving beyond competition. That's sur/petition. The message in the book is loud and clear - move out of arrogance, complacency and 'I know it all' attitude, focus on innovation and creativity and think differently. Edward is my favorite author. He gives excellent examples and rationale of differential thinking. Though it was first published in 1992, the principals told in the still holds good. I will strongly recommend this book to all (specially business people and professionals).
