By: Phil Knight
Pages: 378 pages
Biography
My recommendation: 9 / 10
Date read: 10th Mar 2022
Brief review: If Nike inspires you, you should read this book. The book chronicles the founding and growth of Nike, one of the world’s most iconic sports brands. The book follows Knight’s journey from a young entrepreneur with a “crazy idea” to import Japanese running shoes into the United States to building a global company that revolutionized athletic footwear. Knight shares the early struggles of starting Blue Ribbon Sports, his partnership with coach Bill Bowerman, constant financial pressures, and the risks involved in building a new brand. The story highlights perseverance, unconventional thinking, and the importance of trusting a passionate team. Honest and engaging, the book provides a rare behind-the-scenes look at entrepreneurship.
