Nudge

By: Richard H. Thaler & Cass R. Sunstein   

Pages: 294

Psychology

My recommendation: 8 / 10

Date read: 23rd Apr'18

Brief review: The book talks two patterns of how human mind thinks; called automatic thinking (rapid) and reflective thinking (deliberate) and how our decisions are hugely dependent on the way we think. A small nudge can make a big difference to the outcome. It can change what kids decide to eat in the canteen. It can influence close to 100% people to donate their organs on death (Austria) and it can make a big impact on your retirement savings. Well researched book. Read slow. Richard H. Thaler (author) is also the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics. A good read. Another excellent book on this topic is 'Thinking Fast & Slow' written by Daniel Kahnman.