The Art of Profitability

By: Adrian Slywotzky   

Pages: 272

Business, Sales

My recommendation: 8 / 10

Date read: 11th Sep, 2017

Brief review: What do Barbie dolls, Nokia phones and American Express cards have in common? Well, you will be surprised to know when you read this book. It's a book on 'how companies can generate greater profits'. It gives an insight on what strategies are used by companies to increase profitability and what are the mistakes many do. All in all, the author discusses 23 ideas on profit enhancement by giving easy to understand examples. I was apprehensive to read this book as I thought it to be purely mechanical and commercial. However, I am glad I read it as I can now co-relate strategies several multi-nationals use to increase their sales and profits. You must read this book if you are a CEO, a marketing head or running your own business.