By: Don Sexton
Pages: 297
Business, Sales
My recommendation: 5 / 10
Date read: 6th Nov'17
Brief review: It's a book on marketing. It has some useful tips on promoting your products and services but it misses the punch. There is too much of theory and technical stuff filled in the book. Could be used, at best, as a reference book by big marketing heads of top companies. Nothing much for the rest. A lot of example of Donald Trump and his organisation is used. A few take away from the book - (1) marketing could be effective only if the product itself is good, (2) Understand your customers well and (3) Identify target segment for effective marketing.
