By: Jim Collins
Pages: 300
Business
My recommendation: 10 / 10
Date read: Before 2013
Brief review: The basic idea behind this book is 'Why some companies make the leap while others don't.' Jim and his team of researchers spent years and countess number of hours to crunch quantitative as well as qualitative data stretching over decades to identify what it takes to achieve enduring success. Some of the companies covered in the analysis were Coca-Cola, Intel, General Electric, and Merck. These were compared with an equally good peer group comparison company which failed the test of endurance over long period. What I liked best about this book is the simplicity in which it explains the findings of years of research. A must read.
