Blue Ocean Strategy

By: W Chan Kim & Renee Mauborgne   

Pages: 216

Business

My recommendation: 10 / 10

Date read: Before 2013

Brief review: If you are looking for a book on strategy and marketing, this one is a must read. The book is written after extensive research of hundreds of strategies used by several companies over the last 100 years. It concludes that rather than fighting in a competitive world (red ocean), one should aim to create uncontested market place called the 'blue ocean'. Your perception of competition can change into opportunity. Rather than having a 'killing the competition attitude', this book makes a compelling case for 'applying creativity and focusing on value innovation'. Giving examples from a diverse set of industries including computers, automobiles, watches, wine, cement and many more; the book will make your see opportunities more clearly than competition. The analogy of Blue Ocean vs Red Ocean is so compelling, refreshing and opportunistic. It has changed my perception and way of looking at competition and I am sure it will do the same to you.